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Web Content Publishing Manager

BigCommerce

BigCommerce

Austin, TX, USA
USD 65k-110k / year
Posted on Jan 14, 2026

Welcome to the Agentic Commerce Era

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.

This role oversees end-to-end web production and CMS operations to ensure Commerce’s global web properties are high-performing, scalable, and strategically aligned with business goals. The position drives operational excellence by managing complex publishing workflows, translation/localization systems, major web initiatives, and a high-performing team of web publishing specialists. By collaborating cross-functionally across design, content, SEO, product, engineering, and marketing, this role enables seamless delivery of web projects and continuous optimization of site performance, accessibility, and user experience. Success in this position requires strong ownership, systems thinking, exceptional project management, and the ability to guide stakeholders toward efficient, scalable solutions. The ideal candidate thrives in a fast-paced environment, demonstrates expert CMS proficiency, applies data-driven decision-making, and proactively identifies opportunities for innovation and operational improvement.

What You’ll Do:

  • Oversee web production and content publishing across Commerce’s web properties

  • Own and enhance our CMS (Contentful/Makeswift) architecture, operations and administration - managing complex publishing workflows, QA processes, permissions, taxonomies, content models, content governance and documentation

  • Responsible for the content publishing lifecycle - From idea/request to final implementation, you will be responsible for ensuring initiatives are clearly defined, strategically aligned and executed accurately in line with web best practices, brand guidelines and marketing priorities

  • Manage the web publishing backlog - working with project management, stakeholders and cross-functional teams to define requirements, prioritize tasks and strategize implementation that align with business objectives

  • Own translation and localization processes - managing TMS (Smartling) systems and integrations ensuring operational effectiveness and alignment with global marketing strategy

  • Support execution of publishing requests and initiatives utilizing CMS, TMS, DAM, and design systems to create, publish and maintain web pages

  • Support major initiatives within the web roadmap, acting as the CMS consultant and web operations expert, by providing strategic recommendations and execution of project requirements

  • Lead a team of high-performing publishing specialists - defining goals/priorities, managing workload and resource allocation, overseeing daily publishing/QA, mentorship and training

  • Guide stakeholder discussions towards strategically aligned, operationally efficient and scalable web production solutions

  • Facilitate innovation and efficiency — evaluate new CMS tools, automation workflows, and AI-driven enhancements that improve web performance, enhance user experience and drive operational scale.

  • Partner cross-functionally with design, content, SEO, product, marketing and development teams to implement best practices and maintain web performance, accessibility and reliability

Who You Are:

  • 5+ years of experience in web operations, digital marketing, or similar role with a focus in website management for multiple enterprise brands

  • Expert proficiency in CMS systems (Contentful preferred)

  • Demonstrable ability to own and enhance large scale publishing operations that are strategically aligned with business objectives

  • Experience in supporting large-scale web projects such as CMS migrations, tech-stack overhauls or rebrands

  • Solid understanding of web best practices, including on-page/technical SEO, accessibility, performance and user experience.

  • Strong program/project management skills in cross-functional settings; adept in dealing with complex timelines, dependencies, and stakeholder expectations

  • Ability to drive outcomes in a fast-paced environment; effective collaboration and working independently

  • Intermediate working knowledge of HTML/CSS and web development procedures

  • Experience with web translation & localization operations and best practices at a global scale

  • Strong attention to detail with an ability to spot technical, UX, and content issues during QA

  • Bachelor’s degree or equivalent professional experience.

  • Bonus points if you are familiar with tools such as: Smartling, Figma, Bynder, Amplitude, Screaming Frog, Google Search Console, Jira and Asana

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(Pay Transparency Range: $65,000-$110,000)

The exact salary will be dependent on the successful candidate’s location, relevant knowledge, skills, and qualifications.

Inclusion and Belonging

At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at Commerce, please let us know during any of your interactions with our recruiting team.

Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/

Protect Yourself Against Hiring Scams: Our Corporate Disclaimer

Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.

Be advised:
Commerce does not offer jobs to individuals who do not go through our formal hiring process.

Commerce will never:

  • require payment of recruitment fees from candidates;

  • request personally identifiable information through unsanctioned websites or applications;

  • attempt to solicit money from you as part of the hiring process or as part of an employment offer;

  • solicit money to complete visa requirements as part of a job offer.


If you receive unsolicited offers of employment from Commerce, we urge you to be extremely cautious and avoid engaging or responding.