Sr. Director, Product Marketing



Marketing & Communications, Product
United States
Posted on Wednesday, July 3, 2024

About HashiCorp

HashiCorp is a fast-growing startup that solves development, operations, and security challenges in infrastructure so organizations can focus on business-critical tasks. We build tools to ease these decisions by presenting solutions that span the gaps. Our tools manage both physical machines and virtual machines, Windows, and Linux, SaaS and IaaS, etc.

About the role...

Do you enjoy technology and are great at making it more understandable and consumable for customers? Are you looking to make a huge impact at a high-growth company? Do you want to be a part of helping the world’s largest enterprises use cloud services to re-think their infrastructure?

HashiCorp is seeking a Senior Director of Product Marketing for Company, Solutions, Partners. They will lead a team and be primarily responsible for creating and managing a team to deliver on core product marketing responsibilities which includes GTM strategy, positioning and messaging, announcements and launch, pricing and packaging, and content.

This role will be a leader in the marketing organization and should have excellent skills in leadership, analytics, writing, communication, research, and problem-solving. In addition, experience as a subject matter expert in HashiCorp products, Cloud services or related markets, and leading product marketing teams. The role will work closely with many internal teams including corporate marketing and communications, GTM marketing, Developer advocates, product and engineering, finance, sales, and customer success.

Primary Responsibilities—

  • Product Go-To-Market strategy — Inform strategy and planning for marketing campaigns, programs in partnership with cross-functional stakeholders across the marketing team.
  • Market analysis — Continuously research and analyze market, competitors, and key trends and evaluate product portfolio strengths, weaknesses, opportunities, and threats and incorporate back into the planning, programs, and execution.
  • Positioning and messaging — Establish frameworks of authentic, concise, and reusable messaging that is consistently consumed across marketing channels and sales for maximum effectiveness.
  • Content. Establish, create, inspect, distribute the approved set of content based on positioning and messaging to support marketing and sales programs.
  • Announcement and launch strategy — Work with product and engineering teams to determine the best approach to releasing, announcing, launching new products, capabilities to market with maximum impact on market awareness to new audiences and existing users/customers.
  • Pricing and packaging — Understand existing pricing and packaging, continuously collect and curate feedback/data to analyze effectiveness of pricing and packaging. Evaluate and introduce pricing and packaging for new capabilities in the product. Work with Business Planning when introducing changes to existing pricing or packaging.
  • Analyst and Press engagements — Be the spokesperson to analyst and press during launches, conferences, industry events, and other opportunities to discuss HashiCorp’s view of the market and Terraform and Packer.
  • Go-To-Market execution. Cultivate a team that effectively collaborates with the team across marketing and sales to execute the GTM plan.
  • Team coaching, mentoring and leadership — Work with a team a world class product marketing team with a focus on growing and mentoring the team to their full potential.

Essential Skills & Qualifications—

  • 10+ years software product marketing experience with 3 years leading product marketing teams related to cloud, infrastructure, IT operations or networking.
  • 3+ years leading high-performing teams, with proven ability to hire, mentor and develop product marketers
  • Proven ability to effectively position products for growth in the market, appealing to multiple audience types including individuals/practitioners/users and business/technical decision makers.
  • Expertise in writing differentiated and compelling marketing content for developers, IT Operations, and related roles.
  • Excellent communication, presentation, public speaking, and interpersonal skills
  • Adept at documenting a strategy/plan, communicating and influencing stakeholders, and building consensus in fast-paced environment
  • Experience with products related to infrastructure, DevOps workflows, Cloud services.
  • Ability to write clear and concise content (messaging, analysts decks, white papers, strategy proposals.) for internal and external audiences.
  • Ability to work in Keynote, PowerPoint, Google Slides, Google sheets, Salesforce, Looker.
  • Some travel required
  • Strong ability to take an idea or project and develop a plan to execute

HashiCorp celebrates diversity and welcomes equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills, and creating an inclusive environment for all employees. We believe the more inclusive we are, the better our company will be.

Individual pay within the range will be determined based on job related-factors such as skills, experience, and education or training.

The base pay range for this role in the SF Bay Area / NYC area is:
$270,300$318,000 USD
The base pay range for this role in Seattle Metro, Denver / Boulder Metro, New York (excluding NYC), Washington D.C., or California (excluding SF Bay Area) is:
$247,800$291,500 USD
The base pay range for this role in Colorado (excluding Denver / Boulder Metro) and Washington (excluding Seattle Metro) is:
$225,300$265,000 USD