Introduction

At HashiCorp, an IBM Company, we do things a bit differently—including how we approach marketing. The ideal candidate for this role will help align our conference program with HashiCorp’s values, brand, and culture by deeply understanding our go-to-market strategy, voice, and product portfolio. You are passionate about making a meaningful impact and continuously innovating how our conference program supports business objectives. You are a self-starter who thrives in a fast-paced, goal-oriented environment and proactively manages annual planning cycles, project timelines, and overlapping priorities. You bring exceptional attention to detail, strong communication skills, and a collaborative mindset, ensuring your work is closely aligned with marketing, sales, and broader company needs. You enjoy planning ahead, transforming complex to-do lists into organized action plans, and understand the orchestration required to deliver large-scale, integrated marketing campaigns.

Your role and responsibilities

The Event Marketing Manager is a key member of the Third-Party Conference team, responsible for supporting HashiCorp’s global events portfolio. This role focuses on major industry conference sponsorships, executive engagement, and centralized customer programs. The Event Marketing Manager will lead end-to-end marketing campaign strategy, planning, budget management, and execution across the annual conference sponsorship plan.
This includes driving alignment between event investments and business objectives while ensuring consistent brand representation at scale. In this role, you will partner closely with Product Marketing, Partner Marketing, Digital Marketing, Sales, Design, and PR/Communications to deliver integrated campaigns that drive measurable results, strengthen executive relationships, and expand HashiCorp’s global brand presence.

Responsibilities

• Plan, manage, and own conference sponsorships end to end including all contracts, vendor negotiations, budget management, booth logistics, onsite execution, internal staffing, and all elements that go into conference sponsorships.
• Work closely with stakeholders across Product Marketing, Growth Marketing, Partner Marketing, Field Marketing, PR/Communications, Sales, and Design to execute cohesive, multi-touch integrated campaigns around our top tier conference sponsorships.
• Report on results of specific conferences as well as the breadth of the conferences program, including detailed post-event recaps, 30-60-90 day reviews, and stakeholder presentations.
• Introduce and test new additional touchpoints and activations at and surrounding conference sponsorships.
• Drive innovative and creative thinking to conference activations and engagement.
• Be consistent with conference deadlines and ensure that each deadline is met.
• Deliver best-in-class event execution across in-person, virtual, and hybrid conferences with an understanding of the unique strategy, approaches, and expected business outcomes for each type of conference sponsorship.
• Focus efforts on blending the needs of expanding the HashiCorp brand through conferences, supporting our passionate community of IT practitioners, and driving the HashiCorp enterprise business.
• Align to the HashiCorp brand and have the ability to bring that brand to life at our third party conferences.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

Skills & Experience:

• Experience in event marketing management including third-party conferences

• Experience managing multiple large-scale projects simultaneously

• Strong written and verbal skills

• Strong organizational skills with strong attention to detail.

• Ability to facilitate cross-functional alignment to structure, plan, and execute HashiCorp’s conference sponsorships globally.

• Experience managing detailed budgets and ability to make strategic decisions aligned to business priorities.

• Ability to identify better ways of working at scale through constantly evaluating, reflecting, and refining processes and workflows.

• Ability to work closely with and collaborate across a geographically-dispersed team.

• Approach project management in a disciplined and efficient manner.

• Interested in a fast-paced company with the desire to learn quickly across a constantly changing environment.

• Ability to travel 30% of the time, including international travel.

• Experience with Monday.com, MSFT Suite, Asana, and Salesforce with ability to learn new software quickly.