About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

About The Team

The Staff MarTech Engineer will sit in the Marketing Analytics team which is a distinct part of the broader Data & Analytics department. While belonging to a close-knit central team, each Life360 Analyst partners with one or more business units on a long-term basis: in Product, Device Sales, Locations, Marketing, Engineering or Finance.

Each Analyst has the opportunity to combine their own expertise with our substantial data resources to contribute as a thought leader, establish domain expertise and develop cross-functional partnership to solve business problems for the company.

About the Job

We are looking for a Staff MarTech Engineer to serve as the technical architect behind our growth engine. In this role, you will bridge the gap between Engineering, Product, and Marketing. You will own the design, implementation, and maintenance of the tracking infrastructure that powers our user acquisition and retention efforts.

You will not just "install tags"; you will architect complex, privacy-compliant data flows connecting our App and Website to major measurement partners (AppsFlyer, Firebase) and advertising ecosystems (Meta, TikTok, Google, Apple Search Ads).

The US-based salary range for this position is $176k to $310k. The Canada-based salary range for this position is 204k to 287k CAD.We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

Architecture & Integration Strategy

• Design and maintain the end-to-end data telemetry strategy across iOS, Android, and Web platforms.
• Lead the technical implementation of Mobile Measurement Partners (MMPs) specifically AppsFlyer and analytics suites like Firebase.
• Architect robust Server-to-Server (S2S) integrations (CAPI) for Meta, TikTok, and Google to ensure signal resilience in a post-cookie/IDFA world.
• Manage deep linking infrastructure (OneLink, Universal Links, App Links) to ensure seamless user journeys from ad click to app install.
• Translate business requirements to data engineering requirements

Attribution & Data Accuracy

• Ensure measurement accuracy across Apple Search Ads (ASA), Google Search, and social channels.
• Debug complex attribution discrepancies between internal databases, MMPs, and ad networks.
• Implement and manage SKAdNetwork (SKAN) and Privacy Sandbox strategies to optimize campaign measurement on iOS and Android.

Data Governance & Privacy

• Serve as the technical guardian of user privacy, ensuring all tracking implementations comply with GDPR, CCPA, and Apple’s App Tracking Transparency (ATT) framework.
• Manage Consent Management Platforms (CMP) and ensure signals are correctly passed to downstream advertising partners.

Cross-Functional Leadership

• Act as the "Staff" level technical lead: mentor junior engineers, code review tracking implementations, and set standards for event taxonomy.
• Partner with Marketing stakeholders to translate business requirements (e.g., "We need to track ROAS on TikTok") into technical specifications.

What We’re Looking For

• Experience: 7+ years in Software Engineering or Data Engineering, with at least 4 years specialized in MarTech/AdTech.
• MMP Mastery: Deep, hands-on expert knowledge of AppsFlyer (SDK implementation, S2S API, validation rules, fraud protection).
• Coding Skills: Proficiency in JavaScript/TypeScript for web tracking and familiarity with Swift/Kotlin for debugging mobile SDK integrations. Strong SQL skills for data validation.
• Ad Tech APIs: Experience implementing Conversion APIs (CAPI) for Meta (Facebook), TikTok Events API, and Google Offline Conversions.
• Tag Management: Expert-level mastery of Google Tag Manager (GTM) for both Web and Server-side containers.
• Mobile Ecosystem: Deep understanding of the mobile attribution waterfall, SKAdNetwork, IDFA, GAID, and deep linking technologies.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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