Email Marketing Associate
Novo
We started Novo to challenge the status quo—we’re on a mission to increase the GDP of the modern entrepreneur by creating the go-to FinTech platform for small businesses (SMBs). Novo is flipping the script of the FinTech world, and we’re excited to lead the small business FinTech revolution.
We are looking for people of character. Pragmatic and capable people who want to see their work drive better outcomes for small businesses — the backbone of our economy. You will join our team and work on the building blocks of everything Novo ships.
Why Novo?
- Novo is a rapidly growing series B fintech startup with a mission-driven team that’s passionate about helping every small business in America
- Positive, inclusive, supportive culture cheering you on your journey
- We work with very new technologies and architecture patterns
- We provide learning and development budgets to help you grow and bond with your team
- Able to work from the office 3+ days per week
- Offices in NYC, Miami, India, and Colombia
About the Role:
We are looking for a CRM Associate who understands how to drive activation and usage through effective customer engagement. If you're passionate about building a best-in-class customer experience then we want to chat. Are you ready to revolutionize the small business banking industry with us?
Responsibilities:
The CRM Associate will be a key contributor in creating a personalized Novo customer experience that drives engagement across our product features and offerings. Your curiosity drives you to consistently ideate and implement data-driven experiments that optimize the product funnels, create innovative stories, and provide customer value. And to achieve this, you collaborate effectively with stakeholder teams such as Product, Data, Engineering, and Design to bring your ideas to life. Main responsibilities include:
- Launch and optimize customer communications across various lifecycle stages to drive conversion and engagement
- Manage multi-channel engagement campaigns to support GTM and re-engagement strategies for key products and features
- Analyze email campaign performance and provide insights and recommendations to further improve CRM efforts
- Grow customer segmentation and targeting capabilities to further scale automation campaigns
- Drive and track A/B testing plans that optimize the customer experience and generate incremental conversions (includes design updates, segmentation, and promotions)
- Partner cross-functionally with Product, Design, Data, and Engineering to deliver compelling and personalized communications to customers
Requirements for the Role:
- 2-4 years of experience in CRM, Lifecycle, and Engagement
- Hands-on experience working with ESPs (Braze, Iterable, Customer.io, etc) and building emails and email campaigns
- Experience working with cross-functional teams in Product Marketing, Engineering, Product, Design, Data Science, Customer Success
- Critical thinking and problem solving with a positive attitude
- Strong project management skills and a great attention to detail
- Data-driven, solutions-oriented and love a challenge
How We Define Success:
- You grow activation rates on various product features and offerings
- You build on the health of our communications channels with creative ideas and flawless execution
- You bring insights and recommendations to create the optimal customer experience
Nice to Have, But Not Required:
- Start-up experience a plus
- Multi-channel communications experience (email, push, SMS)
- HTML/CSS abilities
- Experienced in liquid coding for dynamic content and personalization
Salary Range (NYC): $80,000- 90,000 annualized salary. This range is not inclusive of discretionary bonus or equity package, offers to be determined based on experience, education and skill set. The range for this same position may be lower or higher in markets outside of New York City.
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Novo values diversity as a core tenet of the work we do and the businesses we serve. We are an equal opportunity employer, indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.