Marketing, Demand Generation



Marketing & Communications, Sales & Business Development
United States · New York, NY, USA · Remote
Posted on Saturday, May 4, 2024

Pinwheel - Helping banks win primacy with frictionless account activation solutions

Pinwheel helps banks win primacy by making switching direct deposits easy. Through exclusive and first-of-its-kind partnerships with payroll providers, Pinwheel can instantly authenticate consumers without credentials. This new product provides best-in-class conversion, greater security, better insights, and a seamless UX for switching direct deposits at the world's leading financial institutions.

Pinwheel's platform has enterprise-grade security protocols to power connections to over 1,800 platforms (covering up to 100% of US workers paid via direct deposit) and over 1.5 million employers. From that point of connectivity, leading fintechs and financial institutions (such as Block's Cash App, Citizens Bank, Acorns, Credit Karma, and more) leverage us to power direct deposit switching, earned wage access, income & employment verification, and build innovative new products.

Pinwheel is trusted and funded with $77M by top-tier investors such as GGV, Coatue, First Round Capital, and more.

Who are we looking for?

As a Demand Generation marketer, you have a passion for story-telling, are obsessed with campaign performance, and are motivated by driving business results. The ideal candidate will be passionate about business selling, have a strong understanding of SaaS and B2B sales pipeline operations, and be a Hubspot ninja, able to self-assuredly develop campaigns from concept to execution to measurement.

What will you be doing?

  • Reporting directly to the CMO, you will play a pivotal role in developing integrated marketing campaigns that shape perception, influence decision-making, and drive action across multiple personas
  • Partnering with marketing, sales, product, and customer success, you will work cross-functionally to design an integrated program that will reach prospects and customers across the buyer journey
  • You will design the Sales and Marketing integration from scratch, partnering with Revenue Operations
  • Deliver predictable sales pipeline at scale by developing data-driven campaigns across multiple channels
  • Build account-based marketing programs to drive inbound demand
  • Design and operationalize marketing nurture campaigns and partner with Sales on rapid follow-up from field marketing events, webinars, and other inbound leads
  • Continuously evaluate, measure, and report the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
  • Support day-to-day partner and vendor relationships to ensure successful execution and fulfillment of campaigns
  • Spearhead efforts to list-build, segment and maintain the data quality of our marketing database
  • Define and operate the lead lifecycle from Hubspot to Salesforce

What experience, skills, and qualifications are necessary?

  • 3+ years of experience in B2B Demand generation, preferably within SaaS
  • Strong ability to operationalize marketing and sales ops in order to boost conversion of MQL to SQL
  • Proven track record of developing and executing integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, optimizing, and measuring
  • You are highly analytical and metrics-driven, excited about data and optimizing campaigns to maximize return
  • Strong organizational skills and the ability to manage multiple projects at once in a fast-paced, agile environment
  • A creative problem-solver with hands-on experience with b2b campaign execution tools like Hubspot, Linkedin, Zoom Info, Salesforce, etc.
  • Experience within the financial services sector is a plus

Why join Pinwheel?

Best time to join - Our company is small but well-funded, meaning you are joining at a time where you can impact and shape the company.

Be a cultural builder - You will have an active hand in molding the company culture and being a part of the entrepreneurial journey.

Build Something Revolutionary - Help build the consumer data infrastructure of the future.

Belong - Join a community that is passionate and relentless about building fairer financial systems for all.

Benefits included:

  • Great compensation & equity packages
  • Full medical, dental, and vision benefits
  • Life & short-term disability insurance
  • Unlimited vacation
  • Paid parental leave
  • 401K for retirement planning
  • Mentorship opportunities
  • Free Citibike membership
  • Pet friendly offices and Zoom spaces

At Pinwheel, total compensation is made up of salary + equity + benefits. We recruit motivated and high performing talent, and work to compensate people in line with the value they can bring to the organization in delivering outsized results. The talent market is competitive, and maintaining our ability to recruit and retain the best team possible is a top priority for Pinwheel. When creating an offer, we consider interview performance, candidate experience, external market competitiveness, and internal equity in thoughtfully assessing compensation. The expected cash salary range for this role is $100,000 - $120,000

Diversity & Inclusion at Pinwheel

At Pinwheel, we are committed to building an environment that is diverse and inclusive. We believe that having people across different backgrounds, experiences, abilities, and perspectives enables us not only to build the best financial products, but to help us realize the best versions of ourselves. Pinwheel is an equal opportunity employer, and we aim to be an open and supportive place to work.

As part of our commitment to health and safety, Pinwheel requires employees to be fully vaccinated against COVID-19 as permitted under applicable law.