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Email Marketing Coordinator

Quince

Quince

Administration, Marketing & Communications
Bengaluru, Karnataka, India
Posted on Monday, May 27, 2024

Responsibilites:

  • Facilitate email & SMS campaign production from approved design to coding and set up of campaigns in our email provider (5-10 campaigns per week to different customer segments)
  • Execute QA on email & SMS campaigns to ensure a seamless experience for the user from opening the email all the way to the page they land on when they click
  • Assist in setting up email & SMS automations and a/b tests for our pre- and post-purchase flows
  • Report on winning variations from a/b tests and log results for presentation in our weekly company and department all-hands meetings
  • Monitor and troubleshoot email deliverability issues with ISP’s (gmail, hotmail, yahoo, etc.)
  • Research and present monthly roundups of competitive intelligence, including email campaigns, SMS campaigns, pop up offers, and preference centers to inform our strategies and help with campaign and experiment ideation
  • Assist with various other tasks related to retention strategy and execution

Skills required:

  • Experience with email marketing platforms
  • Experience working with dynamic HTML email templates
  • Experience coding emails in HTML, CSS & AMP
  • Understanding of creative best practices for email design and copy
  • Detail oriented and able to spot even the smallest anomalies or mistakes
  • Analytical and data driven with demonstrated ability to work with large data sets
  • Ability to manage competing priorities and requests while maintaining excellent relationships
  • Ecommerce experience highly preferred
  • Experience with SMS platforms highly preferred