Enterprise Product Marketing Manager



Marketing & Communications, Product
United States · Remote
Posted on Thursday, May 16, 2024

Location: US, Remote (East Coast Preferred)

Global Work Environment: Due to Snappy employees being in Tel Aviv, London and across the US, we schedule all company-wide meetings and events in EST. We do our best to respect and accommodate your personal time. You might be expected to work outside of normal working hours from time to time

Hours: 8am-5pm in your local time. We strive to create a supportive and flexible working environment for all team members. This role will play a key part in our holiday time during Q4 (our busiest and most exciting time of year) and hours during this time may be longer than the rest of the year.

Compensation: We feel passionately about transparency in compensation. Total compensation for this role is market competitive, including a base salary range of $125,000-$155,000, with an annual target bonus of 15%.

Join Snappy, the award-winning gifting platform company, as our Enterprise Product Marketing Manager. We're expanding our marketing team and seeking an experienced professional to collaborate with senior leadership in defining our product marketing strategies, specifically tailored for enterprise customers.

As the Enterprise Product Marketing Manager, your primary focus will be on crafting messaging, positioning, and value propositions that resonate with enterprise customers. You'll dive deep into market research to understand target personas and competitive landscapes, enabling you to create compelling messaging that drives demand and supports our revenue goals.

Key responsibilities include:

  • Defining positioning, value propositions, and messaging to showcase the ongoing value of Snappy products for enterprise customers.
  • Developing buyer personas and integrating insights into messaging to drive demand, retention, and expansion within the enterprise market.
  • Collaborating with the growth and customer marketing team to test and iterate messaging across various channels, supporting our Account-Based Marketing (ABM) strategy.
  • Evolving pricing and packaging strategies to maximize revenue and customer lifetime value within the enterprise segment.
  • Creating assets to support Marketing, Sales, and Customer Success teams, including slide presentations, pitch decks, brochures, sales sheets, demo scripts, and training materials, demonstrating proficiency in design tools and ability to produce high-quality materials independently.
  • Partnering with Brand & Communications and Growth & Customer Marketing teams to establish a case study, customer reference, and reviews program focused on enterprise customers.
  • Serving as the subject matter expert on the enterprise market, buyer personas, and competitive landscape, providing insights to the leadership team and educating the Go-To-Market team.
  • Deepening your understanding of our products, target market, and customers to inform roadmap decisions and support successful product launches.
  • Allocate 15-20% of time towards contributing to overall release marketing and product marketing initiatives, ensuring alignment with company-wide strategies and impacting all customer segments.
  • Actively participating in sales meetings and deal negotiations as needed by providing strategic market insights and crafting persuasive sales materials to help close deals and improve customer engagement.


  • Expertise in enabling sales teams to effectively engage with enterprise customers.
  • Strong project management and influencing skills.
  • Exceptional storytelling abilities, capable of translating complex ideas into narratives that resonate with both internal teams and external audiences.
  • Proficient in design tools and able to independently create assets such as slide presentations, ensuring high-quality deliverables without relying on a design team.
  • Data-driven decision-making skills combined with emotional intelligence to craft compelling stories that connect with the audience.
  • Ability to prioritize, execute, and drive results in a fast-paced environment.
  • Enthusiasm for emerging technologies, trends, and innovations within the enterprise space.


  • Experience in defining and implementing effective marketing programs and processes.
  • Proven track record of connecting features, benefits, and value propositions to drive revenue in the enterprise sector.
  • Strong knowledge of B2B marketing best practices, with a focus on ABM strategies tailored for enterprise accounts.

Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting.

Founded in 2015, Snappy was named one of Inc.’s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than five million gifts worldwide.

Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion.Snappy has been featured on Fortune’s "Best Small & Medium Workplaces," “Best Workplace for Millennials,” and “Best Workplace in Tech” lists.

We've seen firsthand that our unique product and brand experience boosts employee morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun. We offer benefits and perks to our employees including but not limited to: Free healthcare, including vision and dental, generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we enjoy year-round!), Uber credits for food delivery, and Snappy gifts for employee recognition and appreciation.

Snappy's stance on diversity, equity and inclusion, its active focus on give-back programs, and its fundamental mission to spread joy through the power of gifting all lead the way in unlocking the power of human kindness at work.

Information collected and processed as part of your Snappy hiring process, including as part of your Snappy career profile and in any job applications you choose to submit, is subject to Snappy’s California Privacy Notice for Staff Members and Job Applicants.