Growth Analyst

Stori Card

Stori Card

IT, Sales & Business Development
Mexico City, Mexico
Posted on Thursday, May 23, 2024

About Stori

Stori is a fast-growing, venture-backed financial technology company, on a mission to democratize credit access for 400 million underbanked LatAm consumers. Stori currently operates in Mexico and has a global team with offices in Arlington Virginia, Mexico City, and Asia. We have quickly made our mark as one of the top digital banks in Mexico with more than two million applicants for our credit card product since launching.

Stori is one of the top-funded startups in the region with US$250 million raised to date. We are backed by top global venture capital funds, such as GGV Capital, GIC, Lightspeed Venture Partners, General Catalyst, Goodwater Capital, Mexico’s Tresalia Capital, Vision Plus Capital, BAI Capital and Source Code Capital; who have successfully invested in startups such as Affirm, Airbnb, Alibaba, Stripe, and TikTok.

Stori has a standout founder team among fintechs, leveraging 100+ years of accumulated experience in consumer finance, banking and technology across Mastercard, Intel, Capital One, Morgan Stanley, GE Capital, and HSBC in the U.S., Mexico and Asia. The team has launched and managed many multi-million-customer credit card products globally, providing a wide breadth of experience and knowledge to our team.

We welcome diversity of background, experience and thinking. Storians are passionate about our mission and take pride in the products we build. Our culture thrives off of a flat structure and an inclusive environment where all of our employees can be their authentic selves, with boundless opportunities for professional growth.

The Role

As the Growth Analyst for the Stori Préstamos (Luna) team, you will play a crucial role in analyzing and driving the growth of our personal loans product. This position involves working closely with the marketing, product, and data teams to identify opportunities for customer acquisition, retention, and expansion. You will be tasked with interpreting data, predicting trends, and recommending actionable insights to optimize our marketing strategies and product offerings.


  • Analyze customer data to understand behaviors and identify opportunities to increase engagement and conversion rates.
  • Collaborate with the marketing and CRM team to refine targeting strategies and optimize campaign performance across various channels.
  • Work with product managers to integrate analytics findings into product development processes to enhance user experience and satisfaction.
  • Monitor and report on key performance indicators (KPIs) related to user growth, activity, and lifecycle metrics.
  • Conduct A/B testing and other experimental designs to validate hypotheses and drive product improvements.
  • Support the customer support and collections teams by providing analytical insights that improve operational efficiency and customer satisfaction.

Objectives and Success Metrics:

  • Your primary goal will be to support the scaling of the Stori Préstamos product by leveraging data-driven insights to drive user growth and product adoption.
  • Success in this role will be measured by the effectiveness of growth strategies in achieving increased user acquisition, retention, and overall customer lifetime value.


  • Educational Background: Bachelor’s Degree in Data Science, Marketing, Business Analytics, Statistics, Economics, Computer Science, or a related field.
  • Professional Experience: At least 3 years of professional experience in growth analysis, digital marketing analytics, or a similar role focusing on data-driven decision making and strategy in the digital product space.
  • Data Analysis Skills: Strong proficiency in data analysis with the ability to write basic to intermediate SQL queries and utilize analytics tools to gather and interpret data.
  • Understanding of Development Methodologies: Solid grasp of software development and project management methodologies, including Agile/Scrum, to effectively collaborate with product teams.
  • Bilingual Communication: Ability to communicate fluently in both Spanish and English, providing clear and actionable insights to both technical and non-technical stakeholders.
  • Digital Tool Proficiency: Experienced in using digital platforms for agile product development and analytics, such as Jira, Google Analytics, and other data visualization tools.
  • Technical Translation: Skilled in interpreting and translating business objectives into analytical requirements and action plans to align closely with strategic goals.

What we offer

  • Make a positive impact on the lives of our customers via financial inclusion
  • Professional development opportunities
  • International exposure & work experience
  • Company swag
  • Legally required benefits