This role will be critical in supporting our CRM strategies to drive customer engagement and retention through data analysis and cross-functional collaboration. If you're looking to make a meaningful impact in a fast-paced environment and are excited by the idea of using data to improve user experiences, this is the role for you.

Basic Qualifications

• Bachelor’s degree in Business, Economics, Finance, Engineering, or a related field.
• At least 1 year of experience in a data-driven or analytically focused role (internships or entry-level positions acceptable).
• Familiarity with SQL and A/B testing concepts.
• Proficiency with Google Suite products.
• Strong communication skills to convey analytical findings.
  
  

Preferred Qualifications

• Previous experience in CRM, growth marketing, or retention initiatives within a tech or fintech environment.
• Demonstrated ability to work in a fast-paced, high-growth setting.
• Experience with data visualization tools or CRM platforms is a plus.
  
  

Your Role

• CRM Strategy Management : Collaborate with Product and Growth teams to design and support acquisition, retention and engagement strategies, helping drive user loyalty and enhance customer experience.
• Campaign Performance Tracking : Monitor and analyze the performance of CRM campaigns, focusing on key metrics to ensure alignment with company goals and highlight opportunities for improvement.
• Goal Setting and Reporting : Contribute to establishing baselines for CRM initiatives, setting actionable goals, and tracking progress, while reporting outcomes to senior management and stakeholders.
• A/B Testing and Hypothesis Validation : Assist in defining business hypotheses, executing A/B tests, analyzing results, and implementing adjustments to optimize user experiences and enhance business outcomes.
• Cross-Functional Collaboration : Work closely with teams across the organization, including Product, Strategy, and Data, to ensure the smooth execution of CRM initiatives and alignment with strategic goals.
• Insight Generation : Perform data-driven analysis to generate insights on user behavior, campaign performance, and customer lifecycles. Share findings to inform decision-making and enhance CRM strategies.
• Continuous Optimization : Help analyze the results of CRM campaigns, identify areas for improvement, and recommend optimizations for future initiatives.
• Industry and Competitor Analysis : Stay informed about industry trends, competitor activities, and market changes to support strategic planning and CRM retention efforts.
  
  

Experience And Skills

• Analytical Skills : Ability to analyze campaign data and draw actionable insights. Familiarity with A/B testing and data analysis methods.
• SQL or Database Experience : Basic experience with SQL or similar database tools to perform data analysis and generate insights.
• Communication Skills : Strong oral and written communication skills for presenting insights to both technical and non-technical audiences.
• Collaboration : Experience working with multiple stakeholders and contributing in a team environment.
• Problem-Solving : Demonstrated ability to proactively identify issues and support effective solutions.
• Make a positive impact on the lives of our customers via financial inclusion
• Professional development opportunities
• International exposure & work experience
• Company swag Legally required benefits