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Brand Visual & UI Designer

Stori Card

Stori Card

Design
Ciudad Madero, Tamaulipas, Mexico
Posted on Nov 30, 2024
About Stori

Stori is the Mexican unicorn dedicated to building a digital platform of financial services for millions of underbanked people in Latin America. It currently serves more than 2 million customers. Stori currently operates in Mexico and has a global team with offices in Mexico City, Arlington (Virginia), and Bogota.

Stori is one of the top-funded startups in the region with $400 million raised to date. We are backed by top venture capital funds globally and locally, such as Lightspeed Venture Partners, GGV Capital, GIC, General Catalyst, Goodwater Capital and Mexico’s leading family office Tresalia Capital. These funds have deep experience and whose success stories include Stripe, Airbnb, Snapchat, Affirm, and Alibaba’s Ant Financial.

Stori is powered by the collective experience and expertise of our team. Together, the leadership team brings numerous years of experience in consumer finance, banking and technology across Mastercard, Stripe, Intel, Capital One, Block (Square), Morgan Stanley, GE Money, HSBC, and Rappi in the U.S. and Mexico.

At Stori, we are an inclusive and meritocracy-driven team that welcomes diversity of background, experience and thinking. We are passionate about our mission and take pride in the products we build. We seek team and individual excellence to deliver the best product and experience to our customers who are often said No to by traditional banking players.

In Your Application, Please Include

  • A portfolio showcasing your experience in user acquisition and marketing design, including landing pages, referral programs, and conversion rate optimization projects.
  • Specific examples of projects where you have driven user growth or improved engagement through design.
  • A brief explanation of why you’re interested in joining Stori and how your experience aligns with the role.

Requirements

  • 5+ years of experience in brand, visual, or UI design, with a strong portfolio showcasing branding, illustration, animation, and UI integration.
  • Proven experience working on co-branded projects, promotional campaigns, or similar high-visibility visual initiatives.
  • Proficiency in tools like Figma, Adobe Creative Suite (Photoshop, Illustrator), and motion design tools (e.g., After Effects, Lottie).
  • Strong understanding of typography, color theory, and visual hierarchy, with an ability to translate brand guidelines into practical applications.
  • Knowledge of UI design principles and how branding interacts with functional design.
  • Ability to balance creativity and functionality in designs, ensuring both aesthetic appeal and user-friendliness.
  • A degree or educational background in Art, Graphic Design, Visual Communication, or related fields is highly preferred.
  • Excellent collaboration skills with the ability to communicate effectively with cross-functional teams such as product design and marketing teams.

Bonus Points

  • Experience in fintech or financial services industries.
  • Familiarity with tools like After Effects, Framer, ProtoPie for other micro-interaction prototyping tools.
  • Knowledge of SEO and web design best practices.
  • Experience with visual storytelling (e.g., Storily components) to enhance user engagement

As Stori’s Brand/Visual & UI Designer, you will take ownership of designing visually compelling and brand-consistent assets across all our digital platforms and co-branded projects. You will be at the forefront of creating designs that resonate with our users while aligning with Stori’s business goals. From crafting illustrations, animations, and promotional materials to building reusable visual components for our design system, this role ensures Stori delivers a visually engaging and cohesive user experience.

With a focus on high-impact, brand-focused projects such as co-branded cards (e.g., Shein, AliExpress, Atlas & Santos), coupon promotions, microsites, and visual storytelling (e.g., Storily-style components), you will also collaborate closely with product designers to bridge brand aesthetics and UI functionality.

This is the ideal role for you if you love the following:

  • Creating brand-defining visuals : You enjoy crafting illustrations, animations, and visual elements that make a lasting impact and strengthen brand identity.
  • Blending creativity with functionality : You thrive on balancing artistic expression with practical design to deliver engaging user experiences.
  • Being a visual animal or art enthusiast : You have a natural eye for aesthetics, love exploring artistic inspirations, and enjoy turning creative ideas into impactful designs.
  • Driving consistency : You take pride in ensuring visual and brand consistency across projects, including co-branded initiatives and design systems.
  • Collaborating with others : You love working in cross-functional teams with designers, marketers, and developers to achieve shared goals.

What You'll Own

  • Brand and Visual Identity : Create visually engaging assets, including icons, illustrations, logos, and animations, that reflect Stori’s brand identity; Ensure brand consistency across all digital touchpoints, including co-branded initiatives and marketing campaigns.
  • Motion Design and Interactions : Design compelling animations and micro-interactions to enhance the user experience and product engagement.
  • Marketing Campaign Support : Collaborate with the marketing team to design high-impact visuals for promotional campaigns, social media, and coupon-based offers.
  • Illustrations and Iconography : Develop unique and high-quality illustrations and icons that enrich our visual ecosystem.
  • Collaboration with Cross-Functional Teams : Partner with Product Designers, UX Writers, and Marketing teams to integrate branding and visual design into functional UI components seamlessly.

Design System Contributions : Help design system team to build and maintain reusable visual components for our design system to ensure scalability and consistency across team