We’re looking for a Qualitative Researcher I with a strong agency background who is deeply insight-driven and passionate about understanding consumers beyond the surface.

You will be part of the Research team, playing a key role in elevating how marketing insights inform product launches, brand strategy, and communication. This role is ideal for someone who combines strong qualitative instincts with a solid quantitative foundation, and is excited about leveraging AI to work faster and smarter.

• 3–5 years of experience in a research agency (preference for large, well-established agencies)

• Strong experience conducting qualitative research end-to-end

• Solid understanding of quantitative research fundamentals, including:

  • Survey design

  • Questionnaire structuring

  • Data interpretation

• Experience working on:

  • Brand tracking studies

  • Concept or communication testing

• Strong ability to identify real insights and connect them to business impact

• Familiar with marketing fundamentals, such as segmentation, targeting, and positioning

• Comfortable working in a fast-paced environment with quick turnaround expectations

• Strong storytelling and communication skills

• Curious and proactive about AI, with interest or experience in:

  • Using AI tools to speed up research workflows

  • Experimenting with new ways to generate and test concepts

• Experience in financial services, fintech, or digital products

• Exposure to:

  • Designing or adapting brand health trackers

  • Running ad testing / ad labs

• Experience working with product or marketing stakeholders on launch-related research

• Lead and execute qualitative research (IDIs, focus groups, exploratory studies) to uncover deep human insights

• Support and run quantitative research initiatives, including:

  • Brand health tracking

  • Concept and message evaluation

  • Marketing and product-related surveys

• Translate findings into clear, compelling insights that inform:

  • Product positioning

  • Value propositions

  • Communication strategy

• Generate insights that strengthen product launches and marketing initiatives

• Contribute to building a stronger understanding of:

  • Customer segments

  • Attitudes, needs, and motivations

• Ensure research outputs are actionable and strategically relevant, not just descriptive

• Synthesize research quickly into clear outputs and reports (1–2 days turnaround when needed)

• Leverage AI tools to:

  • Accelerate synthesis and insight generation

  • Explore faster ways to test ideas and concepts

  • Increase the volume and quality of learning across projects